Marketing Services
The cosmetic enhancement industry is highly competitive with many physicians competing for the same client base. How you present your skills, experience, services and procedures to the public will influence whether a prospective client chooses you over your competition.
A professionally created, customized marketing campaign delivered in a consistent and targeted manner will generate new patient leads, increase customer retention, build positive brand recognition and, most importantly, separate you from your competition.
Internet Marketing Services
With our 20+ years of experience we understand the interface of traditional and the rapidly involving Internet technologies. The web has become a foundational element in any successful cosmetic surgery practice marketing plan. The MD Communications Interactive solution is a comprehensive full-service program offering complete Internet marketing solutions.
- FREE Website Performance Assessment: Most physicians don’t take the time on a monthly basis to fully understand the efficiency of their website. There are literally hundreds of thousands of searches conducted on a daily basis for cosmetic surgery keywords. The question is, how much of that search activity is being directed to your site? This free website performance audit can uncover your missed opportunities and show you how your website scores versus your competitors in your market.
- Website Design & Development: Website, Email, Banner, Promotional Design, Ongoing site graphic and textual updates
- Search Engine Marketing: SEO (Search Engine Optimization) such as keyword research, meta data development & implementation, Link exchange programs, PPC (Pay Per Click), Ongoing monitoring & optimization
- Strategic Interactive Development: Marketing Strategy Development, Interactive marketing analysis & assessment
- Email Marketing: Email Marketing & Planning, Marketing Campaign Evaluation
- Social Media Management: Identification of appropriate social networks, Profile, Blog, Social network development, Online reputation/crisis management, Monitoring, Metrics & Analysis
- Specialized Technology/Services: Copywriting, Information Architect, Usability testing, Video Production, Multi-cultural marketing, Multimedia, Blogs, Photo Galleries
Targeted Niche Advertising
To maximize our advertising dollars we employ a highly targeted type of advertising – niche advertising. Niche advertising is directed to a very specific demographic or consumer, not the entire population. Market research, demographic and socio-economic information are some of the factors considered when developing an effective niche advertising campaign. Effective niche marketing – done right – elevates you above the competition and gives you a market identity.
Research-Driven Strategic Media Buying
Employing the principles of niche advertising, our strategic media buying service places media buys on the most highly watched stations and programming within the targeted demographic. Again, market research, demographic and socio-economic information play a vital role in determining our highly successful advertising strategies.
National Marketing/Physician Directory Website
Our Physician Directory Website directs highly qualified patient leads right to you. Based on your geography or zip code, clients interested in your services and treatments are sent directly to your biography page and contact information.
Direct Mail Services
Direct mail is a wonderful way to let your clients know about new treatments, products and promotions and we will help you manage the process from start to finish. Remember, it costs less to keep the clients you have, so make the most out of your client database by encouraging your clients to try more of the treatments you offer.
Public Relations
Build credibility for your medical practice while educating the public about the most advanced cosmetic enhancement procedures available through effective public relations. High quality, newsworthy press releases can generate positive media attention and position you as a leader in the field of cosmetic enhancement.